World’s Best Ribeye Steak Hails from the Southland

The Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru has been making waves on the global stage. This beef was recently awarded both the best grass-fed steak and the best ribeye steak at the World Steak Challenge in London, leaving a lasting impression on the competition.

The secret to this beef’s success lies in its careful aging process, which involves vacuum sealing it for up to 55 days. This results in a product that stands out among other offerings and is truly exceptional. Shane Kingston, general manager of sales and marketing at Alliance Group, emphasized that these awards are a testament to the hard work and dedication of the farmers who consistently produce the best grass-fed red meat in the world.

The ribeye steak, in particular, has captured many people’s attention with its remarkable qualities. Priced at around $25 for 500g, it offers an unparalleled level of tenderness along with a rich flavor profile that includes notes of robustness, zestiness, butteriness, and creaminess. These awards serve as a reminder of just how high quality Pure South Handpicked 55 Day Aged Beef is and the skill and care that goes into producing it.

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