Twin Cities business owners worried about potential TikTok ban (part 2)

Twin Cities business owners worried about potential TikTok ban (part 2)

Business owners in the Twin Cities are expressing their concerns about the potential ban of TikTok. With over 1.7 billion subscribers worldwide, TikTok’s algorithm is known for recommending content based on user preferences. Marketers see this as a valuable tool, while critics worry about its addictive nature.

Esme Murphy, a reporter for CBS Minnesota, spoke with a local business owner to understand how a potential TikTok ban could impact small businesses. The Formidable Genealogist, a business that helps people interpret DNA test results, relies on TikTok as a marketing platform.

The owner of The Formidable Genealogist is worried about the potential ban, as TikTok has been instrumental in reaching a wider audience and driving traffic to her business. She is concerned about losing access to this valuable marketing tool and its impact on her business’s success.

As discussions about a TikTok ban continue, businesses in the Twin Cities are anxiously waiting to see how this decision will affect their ability to connect with customers and promote their products and services. The uncertainty surrounding the future of TikTok has left many business owners feeling apprehensive about their marketing strategies.

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