The Daily Show Slips in Ratings as Young Viewers Opt for Streaming Services

Jon Stewart Makes a Comeback on Television with a Smaller, Older Audience

Since my last visit, things have taken a turn for the worse. When I last reported on this issue a month ago, I made sure to mention that the decline in “The Daily Show” viewership had also affected linear TV as a whole. Multiple generations have stopped paying for TV altogether and are now spending their time on streaming services like Netflix or social media platforms such as YouTube and TikTok.

Those who still watch TV are an aging and shrinking group, as indicated by data from Nielsen. In 2015, the show attracted 103 million people a night, but that number has now decreased to 57 million. Furthermore, the median age of TV viewers has increased from 51 to 62.

Nielsen’s data also reveals that average viewership has declined across both prime-time and late-night TV since 2015, particularly among younger adult viewers. The median age of TV’s remaining viewers has continued to rise as well.

Given these trends, it’s not surprising to see why “The Daily Show” is facing challenges. It remains to be seen how Stewart and his fans will cope with this backdrop.

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