The Arizona Diamondbacks’ postseason run boosted the state economy by $107.9 million

The Arizona Diamondbacks’ postseason run boosted the state economy by $107.9 million

A study conducted by Anthony Evans and Owain Evans of the Seidman Research Institute at Arizona State University revealed that the Arizona Diamondbacks’ unexpected postseason success had a significant impact on the state’s economy. The study estimated that the team’s success contributed $107.6 million to the state’s gross domestic product through various channels such as sales tax revenue, higher hotel room rates, and increased patronage at downtown Phoenix’s bars and restaurants.

During the 2023 postseason, Chase Field hosted a total of seven home games, including three World Series games, which attracted 336,370 ticketed fans. The study found that the majority of these fans, 63.4%, resided in the metro area but outside the city of Phoenix, while 21.3% came from outside the state. The estimate of the GDP impact took into account ticketed fans residing outside Phoenix, suite sales at the ballpark, and the additional employment provided to ballpark operations and concessions staff for seven more days.

Data from Placer.ai, a location analytics company, indicated that popular destinations for fans before and after games included Majerle’s Sports Grill, CityScape, Collier Center, The Kettle Black, Hanny’s, La Piazza Phx, Arizona Wilderness DTPHX, Copper Blues Rock Pub, and the Cornish Pasty Company. Seven of these locations saw a combined increase of 30.7% in customer traffic on home playoff game days.

Furthermore, the study revealed that 17.8% of fans who attended games also patronized dining establishments outside Chase Field before or after the game. Downtown Phoenix hotels experienced increased occupancy and higher room rates during playoff home games, with an average rate $18.10 higher than the previous year. Additionally, hotels, retail stores, bars, and restaurants saw a 13% increase in combined sales tax revenue during the fourth quarter of 2023 compared to the same period in 2022, with bars and restaurants experiencing the largest boost at 26.8%.

For more information, contact the reporter at cvanek@arizonarepublic.com or follow her on X, formerly Twitter @CorinaVanek.

Leave a Reply