Science in Sport Shifts Focus to Profitability after Review of Business Strategy

Science in Sport pivots operating strategy to prioritize profitabiity

Science in Sport, a performance nutrition company, recently announced changes to its operating model after conducting a thorough business review. The new leadership team, which took over in the last quarter of 2023, identified strategic missteps that had led to increased costs and prioritization of revenue growth over profitability.

To address these issues, Science in Sport is taking several key actions. The company has streamlined its executive team by eliminating senior roles and is reassessing its overseas distribution agreements to focus on securing and growing profitable revenue streams. In addition, supplier relationships and product inventory are being reviewed for optimization. Marketing spend will now be tied to measurable commercial results, with cost savings already achieved and more efficiencies expected in 2024.

Despite experiencing lower revenues in 2023, Science in Sport met market expectations for EBITDA. The company’s focus on cash and profit resulted in improved margins in the final quarter of the year. While 2024 revenue is forecasted to be relatively stable, Science in Sport anticipates doubling underlying EBITDA and reducing net debt.

As of midday on March 6th, shares in Science in Sport were down 2.69% at 16.3p. These changes mark a significant shift in the company’s direction and strategy as it aims to improve profitability and reduce debt moving forward.

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