rEvolution Sports Marketing Group has recently launched a soccer-specific division called rEv United, inspired by the upcoming 2026 FIFA World Cup in North America. The Chicago-based firm has extensive experience in soccer, having worked with organizations such as MLS, FIFA, and Concacaf.
Heading the new division is SVP Bruce Bundrant, who has extensive experience in soccer and previously worked at Relevent Sports Group, AS Monaco, Liverpool, and DC United. Bundrant plans to make several hires focused on soccer for the new division to help expand its business by serving both soccer properties and brands.
The soccer landscape is currently complicated, with numerous teams, leagues, tournaments, and other entities. Bundrant believes that rEvolution can help brands navigate this complex environment. With strong competition from international agencies and U.S. agencies focusing on soccer-specific divisions, marketing agencies are vying to position themselves well to win the business of brands looking to capitalize on the rare 2026 World Cup event.