The recent purchase of three $7 million Super Bowl ad spots by the ultra-discount online retailer Temu has sparked a lot of discussion. Although the name of the company is Temu, the ad decided to showcase a new pronunciation instead: teh-moo, rather than its intended pronunciation of “team up.”
Social media has been abuzz with comments, even causing some to question if they were dreaming. As a result, there has been a surge in search interest about Temu, with many wanting to know how to properly pronounce the name and how to “shop like a billionaire.”
The estimated $21 million spent on the Super Bowl ads appears to be a smart investment, as it has generated a lot of awareness for the parent company PDD Holdings. They plan to continue to raise the profile of Temu with an ambitious $3 billion marketing strategy. Ultimately, they hope to challenge Amazon in the US in the same way they have shaken up Alibaba in China.