Powering B2B Tech Buyer Insights: G2 and TechTarget Join Forces to Revolutionize Contextual Content Delivery

TechTarget collaborates with G2 to offer B2B technology buyers with decision-making support content.

G2, a B2B software review website, has announced a partnership with TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services. The partnership aims to combine TechTarget’s independent editorial and G2’s user-generated insights to deliver contextually relevant content experiences to audiences.

As part of the new collaboration, the companies will release G2 TechBlend, a content solution that blends TechTarget’s contextually relevant editorial content with the insights, news, and trend analysis from G2. Additionally, new site features will be introduced on the TechTarget website, including more than 2.4M peer reviews from the G2 marketplace.

Rebecca Kitchens, President of TechTarget, stated that today’s B2B tech buyers are further progressing through the buying cycle than ever before. They rely on trusted online sources to educate themselves on specific solutions that can help their organizations overcome challenges. Both TechTarget and G2 are leaders in their respective areas and offer robust content experiences and different but complementary traffic sources. When combined, they add tremendous value to self-service buyers at the exact point of their research – no matter what buying stage they are in. By exposing our content to each other’s audiences, we can bring insights that significantly better serve the needs of B2B tech buyers, which is why we are so excited about this partnership.

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