At NRF 2024: Retail’s Big Show, the Innovation Lab showcased a range of cutting-edge technology solutions. One of the most intriguing solutions on display was smart shopping carts, which use headless checkout technology to streamline the shopping experience. Deepak Jain, CEO of Wink, explained that this “headless checkout” concept is already in use in Asia and is expected to make its way to North America soon.
Jain explained that with headless checkout, the shopping process can occur anywhere with no need for a credit card, as all necessary information is entered into the system on an opt-in basis. The platform is also device agnostic, making it unique among payment solutions. This means that shoppers can use any device they prefer to complete their transactions without having to worry about compatibility issues.
One potential use case for grocers is preventing minors from purchasing age-restricted products. Jain also mentioned that one grocer has expressed interest in adopting the solution for this specific purpose. Another potential application could be enabling shoppers to retrieve ordered products from smart lockers without having to go through a traditional checkout line. This could help reduce wait times and improve the overall shopping experience for customers.
Bold Commerce co-founder Jay Myers emphasized that headless checkout can address the issue of cart abandonment in e-commerce by speeding up the transaction process and reducing friction between customers and retailers. With no credit card required, customers can quickly and easily complete their orders without having to enter their payment information multiple times or worry about fraud or security concerns.
In response to concerns about potential manipulation or hacking, Jain assured that the platform is equipped with advanced security measures that can distinguish between living people versus dummies or photographs. In cases of doubt, authentication is enhanced by requesting voice verification as each person’s voice is unique.
Overall, headless checkout technology represents an exciting future for retail and offers numerous possibilities for improving customer experiences and streamlining operations for businesses alike.