Google’s latest “Black-Owned Friday” initiative is part of its annual Black Friday campaign and aims to support and spotlight Black-owned businesses and products. The program is a partnership between Google and the U.S. Black Chambers, Inc., and is now in its fourth year.
The initiative includes a mini-site featuring products from Black-owned businesses, as well as a new music video from actor Keke Palmer. Additionally, there’s a dedicated search tool to help shoppers find local Black-owned businesses and a collection of tips for these brands to maximize their seasonal promotions.
Google’s goal with this program is to redirect some of the Black Friday spending towards Black-owned and operated businesses. By providing more specific focus for smaller brands within the big-name rush of Black Friday, this initiative has the potential to expand the reach and sales potential of Black-owned organizations. This positive move towards supporting and celebrating Black-owned businesses and products within the holiday shopping season is commendable.