Google has recently introduced a new filter on its shopping search results, which allows users to view products offered by small businesses exclusively. This feature was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.
In a statement, Google emphasized the importance of supporting small businesses, stating that 84% of people consider it important. The company aims to make it easier for U.S. shoppers to discover and purchase from small businesses through this new filter.
Small businesses can benefit from adding the small business attribute to their profile, as it will help them stand out to users who want to support small businesses through their purchases. By doing so, they may have a better chance of being discovered by users over larger retailers.
To use the small business filter, users simply need to conduct shopping-related searches and tap on the filter that appears on the screen. This will allow them to view products from small businesses only and make more informed purchasing decisions.