Generative AI: A Key to Career Advancement for One-Third of Spaniards

According to a report by Salesforce, over 39% of Spanish workers believe that mastering generative artificial intelligence (AI) will help them advance in their careers. However, the study warns that the lack of clearly defined policies around the use of this technology may be putting companies at risk.

The report found that 61% of Spanish workers have used AI tools that are not approved by their company, with up to 33% using them despite being prohibited. These employees often turn to new technology without any training, guidance or approval from their company.

The survey titled ‘The Promises and Difficulties of Generative AI at Work’ gathered opinions from over 14,000 workers across fourteen countries, including Spain. The results showed that company policies and training around generative AI are not clearly defined or ambiguous. Despite this, workers recognize the importance of this technology in advancing their careers, with 74% stating it makes them more productive.

However, the lack of training and clear policies has led users to perform ethically questionable activities when using generative AI at work, such as passing off AI work as their own or inflating their skills. Additionally, the report revealed that 86% of Spanish workers believe there are barriers to using generative AI at work.

In conclusion, the report emphasizes the need for companies to invest in safe and ethical generative AI tools and to train their employees on how to use them responsibly. It is not a question of whether companies adopt generative AI but how they do it effectively, safely and ethically.

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