In a major shift, Jon Stewart is set to return to “The Daily Show” for the first time since 2015, with changes to the format and target audience. Recent trends show that the average age of a “Daily Show” viewer has gotten much older while viewership has also decreased significantly. This pattern reflects the overall decline of traditional television as consumers shift from cable to streaming platforms.
Since 2015, prime-time TV has seen a major decline in viewership across broadcast and cable networks, and the median age of the viewer has risen from 51 to 62. This is also reflected in late-night TV, where the popularity of Stewart was iconic, with average viewership and age demographics both struggling. While these trends have been predictable, the sudden shift towards streaming platforms has brought about the decline much earlier than was expected.
Undoubtedly, the ever-expanding range of streaming services has undermined the traditional television market. Netflix, an increasingly popular platform, boasts the presence of members with vested stakes in the traditional market. This transition is changing the market significantly, leaving traditional television networks in a state of flux. The rise of streaming services means that consumers now have more options than ever before when it comes to what they watch and how they watch it. With this newfound freedom comes a change in viewing habits and preferences, making it increasingly difficult for traditional television networks to keep up with their audiences’ demands.