FreightTech Evaluation for 3PL Companies: Understanding Business Problems and Gathering Data for AI Readiness

Assessing FreightTech: Identifying key business requirements and enhancing user capabilities

The FreightWaves 3PL Summit on Wednesday held a fireside chat that focused on evaluating FreightTech products. During the chat, Ryan Schreiber, the chief growth officer at Metafora, discussed critical considerations that leaders need to keep in mind when assessing their companies’ FreightTech requirements.

Schreiber emphasized the importance of understanding what business problem needs to be solved when evaluating technology solutions. He urged companies to be intentional about their technology investments and have a clear strategy in place. Without a clear understanding of their limitations and goals, companies risk wasting money on technology that does not provide the expected benefits.

One key challenge that Schreiber identified was the difference between early and late technology adoption. Early adopters have an advantage in terms of being able to gain a competitive edge and access new markets. However, late adopters can still benefit from new technologies by leveraging data from phone systems as a valuable source of information for 3PL companies. By focusing on user enablement before automation and gathering specific data on calls and their associations, companies can better prepare for AI readiness and improve their operations.

Furthermore, freight tech experts suggest that 2024 will be the year for laggards to catch up in terms of technology adoption in the freight industry. Navigating the brokerage landscape in 2024 will require companies to stay updated on the latest technology trends and innovations to remain competitive. These unsung FreightTech disruptors are reshaping and innovating supply chains, making it essential for companies to adapt and integrate new technologies into their operations.

Overall, the fireside chat provided valuable insights into how leaders can evaluate FreightTech products effectively while addressing key business challenges such as early versus late adoption and leveraging data from phone systems for better operations preparation.

In conclusion, with advancements in FreightTech disrupting traditional supply chain models, it’s crucial for businesses to adapt quickly or risk falling behind competitors. By staying informed about new technologies’ trends and innovations, companies can gain a competitive edge by integrating these solutions into their operations effectively.

Leave a Reply