Empowering Consent: How to Control Your Data Collection Preferences on BBC’s AMP Pages

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The BBC website offers users the option to manage their consent settings for data collection when visiting AMP pages. These settings only apply to AMP pages, so users may need to set their preferences again when visiting non-AMP pages.

The AMP technology used to create the lightweight mobile pages on the BBC website may collect essential information on your device without your explicit consent in order to make the web pages work. Users can read more about the essential data collection on our web pages on our website.

In addition to strictly necessary data collection, there is also an option for optional data collection on AMP pages. By consenting to this, users are allowing the display of personalized ads that are relevant to them when outside of the UK. More information about personalized ads and our advertising partners can be found on our website. If users choose not to receive personalized ads, they can click “Reject data collection and continue,” although they will still see advertising that is not personalized to them.

Users have the ability to change these settings at any time by clicking “Ad Choices / Do not sell my info” in the footer of the page. They can either accept or reject data collection and continue using the site according to their preferences.

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