DM Announces Plan to Donate Five Percent of Black Friday Sales

On Friday, November 24, dm Hrvatska will celebrate Giving Friday for the sixth year in a row. During this event, they will donate five percent of the daily turnover achieved in 178 stores and in the dm online shop. Last year’s edition of Giving Friday raised more than 90,000 euros from over 56,688 customers to support centers for children and youth without adequate parental care in Osijek and Lipik.

This year’s donation is intended for children and youth without parents or adequate parental care who are taken care of by the Maestral Community Service Center in Split and the Ruza Petrović Community Service Center from Pula. Giving Friday has always had a special meaning for dm, as it allows them to give back to the community while also supporting their customers’ shopping habits. With the same goal, they are inviting citizens to make purchases in dm stores and online on Black Friday to contribute to the amount of the donation that will enable these children and young people to grow up happier.

The Maestral Community Service Center currently cares for over 250 children across ten locations, so every donation is important. The center’s director, Jelena Burazin, thanked everyone who will contribute to the donation by shopping at dm on Black Friday and thus support their mission of ensuring a happier and more pleasant upbringing for children and young people. The Ruža Petrović community service center from Pula is also expanding its accommodation services and organized housing in Rovinjsko Selo. Part of the donated funds will be directed towards equipping new apartments and purchasing new furniture for their Children’s Home building in Pula.

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