The perception that distribution is an outdated part of the legacy channel is a common misconception. In reality, distribution is not just surviving but thriving and evolving. Its growing significance for vendors and partners is evident. This evolution was a central theme at the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.
At the Summit, Channelnomics unveiled new research that sheds light on the crucial role of distribution. The research was a collaboration with GTDC and aimed to highlight the substantial benefits received by vendors and partners from their distribution partnerships. The findings were eye-opening, with both vendors and partners expressing high levels of satisfaction with their partnerships.
The survey’s results align with the proactive steps taken by distributors to meet the changing demands and expectations of the channel community. Distributors are investing in new skills and resources to stay ahead of the curve, underscoring their commitment to meeting business success needs.
The significance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into the key takeaways from this year’s Summit, highlighting its importance as a significant gathering of industry leaders bringing together top distributors and vendor executives.
The Summit and research presented there mark a pivotal moment in the distribution sector’s evolution. They underscore its dynamic nature, transforming from a part of the legacy channel into a critical component for business success. Vendors and partners now recognize distributors as vital partners in navigating market complexities, demonstrating their adaptability to ongoing change.
In conclusion, it is clear that distribution plays a vital role in achieving strategic goals for vendors and partners alike. Distributors are no longer viewed as outdated parts of the legacy channel but rather as critical components for business success in today’s fast-changing technology landscape.