Ford is Providing Tesla Drivers with a $1,500 Discount as an Incentive to Switch

Ford is offering Tesla owners a special discount on its F-150 Lightning and Mustang Mach-E as part of the “Tesla Competitive Conquest Bonus Cash” program. This move comes as Ford faces challenges in selling its electric cars. The initiative was launched on April 3 and offers Tesla owners an extra $1,500 off the purchase of a F-150 Lightning or Mustang Mach-E until July 8. The discount does not require Tesla owners to trade in their car, only to prove ownership.

In addition to the discount for Tesla owners, Ford also dropped prices on some of its F-150 Lightning trucks, with reductions ranging from $2,000 to $5,500 depending on the trim level. The 2024 models of the F-150 Lightning and Mustang Mach-E have starting prices of $54,995 and $39,995, respectively. This move by Ford comes as a response to Tesla’s aggressive pricing strategy in the electric vehicle market.

Ford has faced challenges in selling its electric cars, with reports of Mustang Mach-E SUVs piling up on dealer lots. The company also postponed significant spending on its EV ventures in 2023 and reduced production of the F-150 Lightning last year. In February, shipments of the F-150 Lightning were halted due to quality issues, but have since resumed. The automotive industry is seeing fierce competition in the EV market, and Ford’s efforts to attract Tesla owners with discounts reflects the competitive landscape.

By Samantha Robertson

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