Meta to Compensate Creators for High-Quality Threads and Posts

Meta is currently running a test to offer cash bonuses to creators who produce engaging content for their Twitter-like app, Threads. This was confirmed by a spokesperson for the company to Business Insider. Although the company did not provide further details on the availability or duration of the program, it appears that eligible creators can earn money based on post performance or the number of posts shared on the app. Posts on Threads with less than 2,500 eligible views are not eligible for payouts, according to information from Instagram’s help desk.

This invite-only program is a clear indication that Meta is making significant efforts to elevate its text-based app, Threads. By incentivizing creators to post on Threads, the company hopes to attract and maintain users amidst competition from platforms like Elon Musk’s X, as well as emerging platforms like Bluesky and Mastodon. X, previously known as Twitter, has also been testing an engagement-based payment program for creators. Despite its recent release in July, Threads has already gained popularity, currently holding the top spot in the Apple App Store rankings, while X is positioned at number 26.

Throughout the past nine months, Threads has experienced steady growth, welcoming over 130 million monthly active users as of February, as mentioned by Meta CEO, Mark Zuckerberg, during the company’s Q4 earnings call. Zuckerberg expressed his optimism regarding the app’s future growth and improvements, emphasizing the potential of a discussion-oriented platform like Threads to rival the popularity of mainstream social apps. In addition to the Threads initiative, Meta is also testing a “Spring Bonus” program for Instagram, in which creators will be compensated for engagement on reels, photo carousels, and single-image posts.

Notably, Instagram had previously ended a bonus program for reels in March 2023 but hinted at the possibility of reintroducing bonuses during an announcement in October by Instagram head, Adam Mosseri. Overall, these initiatives by Meta underscore the company’s commitment to supporting creators and fostering their success across various platforms like Threads and Instagram.

By Samantha Robertson

As a seasoned content writer at, my passion for storytelling and creativity shines through in every article I craft. With a keen eye for detail and a knack for research, I thrive on translating complex topics into engaging reads that resonate with our diverse audience. My goal is to inform, entertain, and inspire readers through thought-provoking content that leaves a lasting impact. Join me on this exciting journey as we explore the world of news together.

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