Desiree Toto named Chief Product and Technology Officer at Ansira

Ansira Partners, Inc. (“Ansira”) is an independent global marketing services and solutions company that has proprietary channel, website, and advertising technology. Today, the company announced that Desiree Toto has joined the executive leadership team in the role of Chief Product and Technology Officer. Toto reports to Ansira’s CEO Paul Tibbitt and is responsible for product, engineering, and enterprise information technology within the organization.

Paul Tibbitt, CEO of Ansira, expressed his confidence in Desiree Toto by highlighting her impressive track record. He stated that her leadership abilities and expertise are evident in her previous roles. Tibbitt believes that Toto’s contributions will enhance the product-based culture at Ansira and strengthen the company’s platform for ecosystem marketing.

Desiree Toto most recently served as the Senior Vice President of Product & Operations at CJ. In that role, she led a global team focused on delivering and implementing innovative products and solutions. Her responsibilities also included overseeing technical operations to improve efficiency and productivity within the organization. Toto played a key role in transitioning CJ to a product-led culture, which laid the foundation for the successful modernization of CJ’s platform. Prior to her role at CJ, she held leadership positions within the client development department. Toto holds a bachelor’s degree in marketing and studio arts from Clark University.

Desiree Toto expressed her excitement about contributing her unique perspectives and experience to innovate and refine Ansira’s proprietary technology. She is looking forward to leading the product team to achieve even greater success for both Ansira and its clients. Ansira is financially backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

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