BBC AMP Pages: Personalizing Your Browsing Experience with Consent Settings

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When visiting lightweight mobile pages built using Google AMP technology, users have the ability to manage their consent settings. This allows them to control their data preferences and ensure a personalized browsing experience. These settings only apply to AMP pages, so users may need to set their preferences again when visiting non-AMP BBC pages.

Strictly necessary data collection is used to store limited information on a user’s device without their consent in order to make web pages function properly. This essential data collection is necessary for the functionality of web pages and helps improve user experience.

When users consent to data collection on AMP pages, they are allowing personalized ads to be displayed to them, even when they are outside of the UK. This personalized advertising is done in collaboration with BBC and their advertising partners to provide relevant ads to users. Users have the option to reject data collection and continue browsing, but they will still see advertising that is not personalized to them. The settings for data collection can be changed at any time by clicking on “Ad Choices / Do not sell my info” in the footer of the page.

In conclusion, managing consent settings on AMP pages is crucial for users who want more control over their data privacy while browsing the internet. By understanding and adjusting these settings, users can ensure that their personal information is being collected and used only with their explicit permission.

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