Adobe to Stop Selling Photoshop Bundle in China after Business Review

In a recent statement, Adobe, a US software firm, has announced that it will be discontinuing its China-tailored software bundle from the mainland market. This decision was made after a thorough business assessment, and while Adobe has affirmed its long-term commitment to local clients, the mainland website will no longer offer the China Photography Plan as of December 3rd. The plan includes popular photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express, and is currently sold through a partnership with e-commerce services provider Baozun.

However, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1st. After this date, the Tmall store will stop accepting new subscriptions to the plan.

Despite discontinuing the China Photography Plan, Adobe remains committed to serving Chinese customers through other plans offered under Creative Cloud, their software collection. These include graphic design, video editing, web development, and photography software available via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at different pricing.

The China Photography Plan was initially marketed as an option for both professional and amateur photographers when it was launched in August 2019. It was introduced as Adobe’s first app solution for individual users in the country.

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