7 Must-Read Marketing Tech Articles from This Week’s Top News

This week’s martech highlight includes a read about Siteimprove’s latest generative AI features and Iterate.ai’s new interplay app-coder.

Programmatic ad tech is revolutionizing the way marketers target their media, according to Eric Sandberg, Managing Director at Dynata. Clients used to target audiences based on demographics or behavioral data, but now programmatic ad tech allows for quicker and more precise targeting to specific segments.

CMOs have an opportunity to provide value to their businesses with the technology available today, says Celia Fleischaker, Chief Marketing Officer at isolved. Intent data can give marketers insight into what interests their prospects and customers, which can be used to drive programs across the organization.

In this week’s SalesStar Podcast episode 188, Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discusses how to optimize customer journeys. In episode 187, Curtis Tingle, EVP and CMO at Vericast, shares his insights on building end-to-end digital campaigns. And in episode 186, Carol Howley, CMO at Exclaimer talks about using email signatures to drive marketing and sales efforts.

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